According to Jenkins, convergence culture is where the old and new media intersect so that users have an access to multiple media forms in one place. This way, the question of who is the producer of the content is getting ambiguous because the media user's desires interact with the media owner's capabilities. I think the biggest conclusion of the convergence culture is that it clearly shows us how big the media have a part in our lives. Through each kind of convergence (economic, technological, cultural etc.), we get to interact with the media almost all the time.
Creative engagement refers to the idea that media users have new ways to interact with this convergent culture. Jenkins talks about "spoiler" forums to explain how viewers of TV shows interact with this specific medium in other media forms. Another example can be role playing games which help viewers interact with the movies like Harry Potter outside of the movie theaters. So, creative engagement is a way of having new uses of convergent culture.
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