Friday, February 27, 2015

Information and Networks

Among the three network laws, the one that makes the most sense to me is Sarnoff's Law. Although it is a very simplified explanation for understanding of the network value, I assume that it can be applied to complex situations as well. Sarnoff's Law might seem outdated since it was used to observe the value of broadcast network like TV and radio. It claims that the value of a network will increase linearly with the proportion of users. To give an example, if the value of a broadcast network with 1 user is 10 USD, the broadcast network with 10 users will worth 100 USD. I think that, the value of Facebook or Twitter could be seen in the same way. Of course, they are not broadcast networks where the communication occurs between one and many, but still we could observe the value of these social networks in terms of the amount of users they have. The simplification of this law could help build the media plans easily even for today, because broadcasting network hasn't completely replaced yet. 

However, when we look at the other two laws -Reed's and Metcalfe- it is obvious that they provide more complicated perspectives to the calculation of network value. Since these two laws can be applied to digital networks, they might seem more useful than Sarnoff's Law. Despite that, there are some basic flaws we can find in these laws. Reed's Law suggests that every new user doubles the value of the network. If we think how many people today use digital networks, after some point, Reed's Law gives us incredible numbers which is impossible to be accurate. If it was correct, most of the networks would be incalculably rich after getting a few more users. Considering Metcalfe, if the network value truly increased by n , it would be extremely profitable when the two companies merge. Then, there wouldn't be any small network which isn't true in today's world.

I don't think that in five years, the way people get their information would considerably change. Technological devices will probably have more interesting qualities, but still we will use the same networks maybe with different methods. Even now, many people talk to their phones when they want to search something, rather than typing. I don't think that traditional ways would disappear completely since there are still many people rejecting to use smart phones or reading news online. Thus, our methods of using the same ways of getting informations might change with the development of the technology, but on the surface, we would still be using the same networks.

Friday, February 6, 2015

Why We Blog?


The article analyzes the motivations behind blogging. Since the question they are trying to answer is not specific, they didn't limit the study sample in one gender or a small age range. According to the article, there are 5 major motivations for blogging: to archive one's life, presenting opinions through making comments, to demonstrate emotions, to communicate ideas by putting them into words and to keep the community forums going. 
The first case in the first category is quite interesting. Don says blogging is “logging your being”. As he takes over his wife's blog and documents her process in her illness, the only way he could communicate and share something was blogging. Arthur, a professor, thinks that blogging is a better alternative of communication than e-mail since it is easier to just put something on the blog and make it public. He also draws attention to an important point: when people get an e-mail, they feel forced to read it, but when it comes to blogging, people are free to read whatever they like. 
The second motivation is mostly about presenting people's point of view. Sometimes people are afraid of expressing their opinions because others might ignore them. However, blogging enable people to comment on things they are interested in more freely. 
Third motivation is about giving voice to emotions. Sometimes it is hard to express feelings and to find someone who is willing to listen. Blogging helps people realize their problems and talk about it, so it is a place for relieving. 
Fourth motivation, I think, is the most important reason for blogging. It is basically about practicing writing to think more deeply about the issues and ideas. It helps bloggers becoming more professional at expressing their opinions. 
The last one is about creating a space for a specific community to share opinions with one another. It could be for academic purposes, for a specific interest – like poetry bloggers- and so on. 
Personally, I follow many blogs focusing on specific interests and I really enjoy it. Rather than reading movie reviews in forums, for example, I follow some bloggers whose ideas are interesting to me. For me, the authenticity of blogs helps to feel having a personal conversation with someone, so this keeps me interested in reading them.